Problem: A key source of competitive advantage in is knowing what the customer wants. it's a mind set that starts not only today, but also yesterday (past behavior of the customer). The capacity to anticipate customer needs depend on your ability to understand customers based on how they have acted in the past.
1) Identify the three most important ways you would understand what the customer wants. Be detailed in 'how' (specific actions) you would take to understand what they want.
2) Once you know all the things your customer wants, identify how you would pick which want to meet. Be specific in 'how'(specific actions) you would take to decide which want to meet with your product or service.