Key segment is bottom of the pyramid


As an aspiring international marketing professional, it is important to understand various market segments. We discussed many of the affluent segments however, another key segment is Bottom of the Pyramid (BOP). Annual disposable income is $5,000 U.S. After reading the Euromonitor article, please provide your perspective on marketing to Bottom of the Pyramid. Is it a segment that should be pursued by marketers? Why or why not?

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Marketing Management: Key segment is bottom of the pyramid
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