Keds-the traditional maker of white canvas tennis shoes-was, Microeconomics

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Keds-the traditional maker of white canvas tennis shoes-was

Keds-the traditional maker of white canvas tennis shoes-was near oblivion in the early 1980s because competitors like Nike, Reebok, Adidas, and Brooks took away many of its customers. If you were at the helm of Keds, what would you have done to turn the company around?

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