A US inventor has developed and patented a new running shoe that can increase a runner's speed substantially.
He got two proposals from two different companies who would like to form a joint venture with him. One company is a French sportswear giant which has a marketing and distribution system in every major city in Western Europe and massive capital resources. Another company is a privatized Hungarian firm that can offer substantially lower production costs.
Which company should he choose as a joint venture partner and why?