1) Is Uber a technology company or a transportation company? How does your classification affect each of the five forces of industry competition?
2) An important concept within an External Environmental Analysis consists of scanning the external environment for changes and trends. What change or trend do you foresee in Uber's future that could affect its competitiveness (positively or negatively)? What do you think its competitors might do? Why?
3) Do you think Uber can achieve or maintain sustainable competitive advantage?
4) How does Uber create value for customers in a manner that is superior to traditional taxi companies?