1. Is twitter a medium or a media vehicle? explain your answer
2. What role can media play in engaging consumers with advertising messages?
3. How can companies use packaging, labeling, warranties, and guarantees as marketing tools?
4. "Target marketing," in contrast to "mass marketing,":
- ignores the need for the firm to obtain a competitive advantage.
- ignores markets that are large and spread out.
- is limited to small market segments.
- assumes that all customers are basically the same.
- None of these answers is correct.