Identify the major competitors in the blue jeans market, Operation Management

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Identify the major competitors in the blue jeans market

1. Identify the major competitors in the blue jeans market.

2. Who has the leading market share, whose shares have declined?

3. What segmentation is (has) occurring/occurred in the blue jeans market and why?

4. Did demographic changes affect the market (from baby boomers to Gen X or Gen Y)?

5. What competitive signs, symbols, events, or occurrences did Levi-Strauss miss?

6. What current shifts in competition and channel power is occurring and what can Levi-Strauss do to minimize the impact from these changes?

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