Problem 1: Many brands supported the BLM movement in 2020 and 2021. Research the issue and discuss how brands communicated their positions to customers. What online or social media platforms did they use? Are they still communicating the message clearly and effectively? Are they backing their messaging with actions? Give examples.
Problem 2: Is the Black Lives Matter movement a marketing issue? How are customers likely to react to companies that do or do not support the movement and back their commitments to diversity, equity, and inclusion with actions? How can brands respond reactively and proactively to scrutiny of their efforts?
Problem 3: Debate the pros and cons of purchasing the Echo Dot Kids Edition for a child.
Problem 4: Some of the prospective users of the Echo Dot Kids Edition are part of the emerging Generation Alpha group, who has been identified as a gateway to their parents. How might this influence parents' responses to the Echo Dot Kids Edition?