Is social media an effective healthcare marketing tool


Assignment - Is Social Media an Effective Healthcare Marketing Tool?

Social media is quickly changing not only society but business as well. Healthcare organizations use blogs, Facebook, and Twitter to communicate with patients and other stakeholders. Pick a healthcare organization that you know (or research one) and look at the forms of social media they are currently utilizing.

In a 1-2 page paper, describe what they are doing and state your opinion on whether it is an effective tool in their marketing arsenal.
Be sure to support your opinion.

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Marketing Management: Is social media an effective healthcare marketing tool
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