1- Is it possible for marketers to reconcile the desires of consumers looking for the "next big thing" with those of consumers who like their product or service the way it is? Explain
2-Is it possible to make a homogeneous shopping product into a heterogeneous shopping product? Think of examples such as flat-panel tvs and front-loading washers.
3-Can you think of product categories in the mature stage that are poised to be reinvented? Explain your answer.
4-If a product makes it through a rigorous development process, will it be a sure success? Why or why not?