I would like you to consider possible social media issues in the virtual environment for a well-known brand/company of your choice. The ability to use big data provides advantages in creating mass customisation offers that produce unique value for customers. On the other hand, the ability of your customers to talk to each other about you plus the instant transparency that social media deliver means that any slip up will instantly affect the share price of the offending organisation in an era where this has become the over-riding metric for success.
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