Analyzing marketing research process


Assignment:

Q1. As the marketing research industry expands, what skills will future executives need to possess? How do these skills differ from those currently needed to function successfully in the marketing research field?

Q2. Identify the three major groups of people involved in the marketing research process, and then give an example of an unethical behavior sometimes practiced by each group.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Analyzing marketing research process
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