Problem:
Imagine that you own your own company and have just invented a new consumer or commercial product (please be as creative as you like here). You are very excited and want to get the word out to the rest of the world so you can start on your road to riches.
Write a paper in which you:
1. Briefly describe your new product.
2. Develop a sales promotion concept.
3. Explain how you will leverage personal relations to promote your product.
4. Devise a publicity strategy for your new product.
5. Explain the best way to use personal selling specific to your product.
6. Explain why these promotional activities working together would be effective in supporting the launch of the new product.
Please include 2-3 references in APA format.