Question 1. What should a company consider when attempting to develop a new product for a global market? Can you think of some new products that have failed? What do you believe were the causes of this failure? How would you have handled the product launch differently?
Question 2. Why do services pose unique challenges for global marketers? How important are customer expectations regarding managing and maintaining service quality? How important a role does employee or staff satisfaction play in the management of service quality? Provide examples to support your answers.
Question 3. What factors should be considered for price-setting in foreign markets? Which of these factors is the most important? Why? Why is adapting the price of a product to a foreign market important.
Question 4. What else should companies consider when preparing for global product releases?
Question 5. Thinking about your own buying habits for groceries, do you frequent the same store because you like it, or do you go where you know you will get the best deal that week? What influences your decision to go to a new store? Do you usually go back?