Introduction to international marketing


Question 1: Define the term international marketing. Why is it necessary for a company to master the art of international marketing in the current competitive times?

Question 2: Distinguish between:

a) International business and international trade.
b) Exporting and international marketing.

Question 3: State whether the given activities are domestic business, international business or the international trade:

a) A trader sells products to the other trader in Europe.
b) A trader sells the products to a 100% export oriented unit.
c) A trader purchases a product from an importer.
d) The government receives grant from United Nations.
e) The government receives loan from IMF.
f) The government purchases ammunition from U.S.
g) The government receives aid from Japan for flood relief.

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