Internet for information on competitors marketing plans
Problem: What are some of the likely problems facing the marketing manager in a small firm who plans to search the Internet for information on competitors' marketing plans? How can the marketing manager minimize those problems?
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The recent success of the iPad tablet computer is interesting to think about. Tablet computers have been around for at least 8+ years. But they never really took off. Did Apple have good timing with the success of the iPad, or did something else c
Describe the Droid phone company's target market. Describe a sample person in the target market, in detail. Go beyond "upper class women" or "middle class families."
Describe three marketing environment forces that impact Godiva Chocolates and provide some reasons why this impacts their products.
Select a product or service with which you are familiar and a marketing situation for that product or service.
What are some of the likely problems facing the marketing manager in a small firm who plans to search the Internet for information on competitors' marketing plans? How can the marketing manager minimize those problems?
Develop a generic communications template. This template will be used to develop a communication plan. An example here would be very useful.
Problem: The mission statement for "Phoenix Forever, Inc." reads "To supply a level of education unparalleled by any college/university offering a traditional classroom education".
Now you are required to write your thoughts on its position strategy, including the element of its marketing mix that supports its positioning?
Who would be involved in the purchase if a nonprofit hospital were planning to buy expensive MRI scanning equipment to detect tumors? Explain your answer and describe the types of influence that different people might have.
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