Task: Im attempting to start up my own Java Bean company and want to research certain chocolate competitors. Ive chosen to actually target Godiva Chocolates. I feel this company has a great marketing plan and has been doing well and some how I want to attempt to market my product better.
I need some help identifying the opportunities and threats Godiva Chocolates have regarding their products. As most know marketing managers need to be aware of the marketing environment in which their products operate.
Describe three marketing environment forces that impact Godiva Chocolates and provide some reasons why this impacts their products.
Also what are some ways this company overcomes these threats and can capitalize on opportunites?