Problem:
You own an Internet company that sells gift baskets. A customer can pick out what he or she wants in the basket to make it a more personalized gift. You have demographic information about the buyer that you have stored in your database. You also have the addresses of the basket recipients, when the basket was sent, and if it was sent for a special occasion stored in the database. How can you use this database?
Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 1-3, Pages 1-88.