Problem:
I feel I have a good handle on Home Depot's industry competitors. I have identified numerous companies such as Lowe's, Menard's and so forth. The problem I am having is identifying its competitors from the marketing and strategic group perspectives. The marketing perspective states that competitors are organizations that satisfy the same customer need. The strategic groups perspective states that competitors are those organizations in your strategic group that follow the same strategy in a particular market or industry. I believe that some of the companies within the industry may fit in these as well. Any thoughts? Please help.