International Communication - Persuasive Writing: Getting Controversial
Persuasive Writing using the 5-paragraph format
Imagine that you have been retained as a consultant to Nike. You can design your role. You may be retained to represent the voice of parents, the military, women customers, or any group you choose. Alternatively, you may be a general consultant to Nike, the sportswear manufacturer and home of the Swoosh logo.
Nike has assigned you to write a very brief report to answer this question.
"We have sponsored some very controversial players, such as Pittsburgh Steelers quarterback Ben Roethlisberger (accused of assault) and Golf Pro Tiger Woods (publicity about marital problems and car accident). Should we continue to sponsor players like these? Why or why not?"