Important information about Audience Analysis
Prepare for a situation in which you are called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers and salespeople. Knowing that communication must always be designed with the audience in mind, answer the following questions:
a. Explain what characteristics of the audience must you consider?
b. Explain what communication channels are appropriate? Explain.
c. What are some considerations to keep in mind given the diversity of the audience?
d. How would you ensure that your message is effective?