History of the company;
General Environment Analysis (External five forces). Economic Forces o Social, Cultural, Demographic and natural environment forces o Political legal and governmental forces, Technological forces, Competitive forces.
Industry environment Analysis (Porter's five-force model) and EFE matrix analysis. Rivalry among competing firm. Potential entry of new competitors. Potential development of the substitute product. Bargaining power of supplier. Bargaining of consumer EFE Matrix (Opportunities and Threats).
Internal competence (internal strengths and weaknesses) and IFE matrix analysis.
Compare your company with its competitor(s) and make a CPM analysis Conclusion and any interesting finding.
Conclusion and any interesting finding about the company.