Assignment:
Define marketing, explain how it creates utility, and describe its role in the global marketplace. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefi t the organization and its stakeholders. Utility is the want-satisfying power of a good or service. Four basic kinds of utility exist: form, time, place, and ownership. Marketing creates time, place, and ownership utilities. Three factors have forced marketers to embrace a global marketplace: expanded international trade agreements, new technologies that have brought previously isolated nations to the marketplace, and greater interdependence of the world’s economies.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.