Assignment:
Contrast marketing activities during the four eras in the history of marketing. During the production era, businesspeople believed that quality products would sell themselves. The sales era emphasized convincing people to buy. The marketing concept emerged during the marketing era, in which there was a companywide focus on consumer orientation with the objective of achieving long-term success. The relationship era focuses on establishing and maintaining relationships between customers and suppliers. Relationship marketing involves long-term, value-added relationship.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.