Assignment:
Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a 2 to 4 page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.
Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a separate title page with the following:
1 Title of paper
2 Student's name
3 Course name and number
4 Instructor's name
5 Date submitted
6 Must use at least two scholarly sources in addition to the course text.
7 Must document all sources in APA style as outlined in the Ashford Writing Center.
8 Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.