write a marketing Plan for JetBlue Airlines?
The sections that I need help are following:
1. Industry Forecast (1-2 pages): Using secondary data and your knowledge of the industry, estimate what will likely happen in the industry for the next five years. A simple extrapolation method is sufficient, although you should feel free to use a more sophisticated approach .
2. Marketing Mix : Strategic Action Plan (2 pages)
In this section, you develop a marketing mix (product, price, promotion and place)