Problem at hand: How Coca Cola can reduce the dynamic of sugar consumption in its products.
Objectives
# Reduce the level of sugar content in its products
# Focus on low calorie beverages by substituting sweetened drinks with non-sweetened ones
# Increase the adoption rate for non-sweetened products through health awareness campaigns. For example, giving information to the consumers on how sugar consumption causes diabetes can change their mindsets.
# Focus on anti-obesity campaigns to transform the sugar consumption habits of its consumers
# Eliminate the use of artificial sweeteners and rely on natural non-processed sweeteners that are healthy for the buyers. For instance, it should encourage the use of stevia or coconut nectar in the products.
# Focus on how to increase the sales of low sugar products so as to avoid declines in the level of profitability.
# Comply with the health standards and regulations in different states so as to manufacture healthy products that meet the various legal requirements in the states