Overview: EU Design seems to have found itself at the brink of a transition point. The lack of standardized procedures, the broad range of products the company represents, its differentiated markets, the growing number of clients, the increasing number of staff in two very different offices, the increasing complexity of communicating effectively between the two offices internally and with suppliers and clients externally, and finally the need to increase sales all present obstacles to the company's future development.
A tool for analyzing the effects of the first growth crisis on a company such as EU Design is the system dynamics model, which is an approach to understanding the behavior of complex systems over time.
Using the memorandum template found in the module, this final requirement asks that you demonstrate your system thinking skills by individually constructing a confidential memo, of not more than eight (8) pages, in which you respond to the specific instructions below.
Instructions: Using the memorandum template provided, your submission should contain four sections: an introduction, analysis, recommendations, and the conclusion. Note: This is an individual assignment.
If, however, you consult another individual or individuals you must list the name(s) in the cc: line of the memorandum.The memorandum template contains five distinct loops (blue, green, red, yellow, and the combination of all four) describing several variables (and their links) that together support or limit the company's growth.
In this analysis section you should describe clearly, concisely, and compellingly the behavior of each loop and whether it is balancing or reinforcing.
In your recommendation section describe where the leverage point(s) are in the system and which leverage point you will use and why.
Further, describe the strategies that you believe will help Berardi to move his company to the next level and what effect they will have on the system. Finally, summarize your memo in the conclusion.
Please follow the instructions for submitting your memorandum.
Attachment:- Confidential_Memo.rar