Lance Armstrong Case write up
Please follow these guidelines when answering the questions
Cohesive story, not response to seperate and unrelated questions: limit bullet points No More Than 3 Pages.
Porter 5 forces is needed for the industry evaluation or any analytical(SWOT BCG Matrix)
Swot Analysis needs to account for threats of substitutes, rivals,threats of new entrants as well and also need a justification/argument and why is it a threat and not a opportunity
Industrial analysis(plus the analysis of the external enviorment) must be present in every case
Please address the following questions in your write-up:
1. In what ways the negative publicity of an endorser can affect the brand?
2. What types of issues with athletes can negatively affect the brand?
3. How should Nike respond to the revelation of Armstrong's doping issue?
4. How should Armstrong respond to the negative publicity and rebuild his reputation?