In what ways can the company benefit from a website


The five business described below are based on real-world scenarios. Review each of them. Then select one business, produce a report and also answer the following questions:

1.What internet business model would be appropriate for the company to follow in creating a Website?

2.In what ways can the company benefit from a website?

3.What functions should it perform for the company (marketing, sales, customer support, internal communication, etc)?

4.In what other ways might the company use the internet for its own benefit?

Prepare a simple cost-benefit analysis of a proposal (ie: budget for the hardware, network, web design, web hosting, domain name registration etc) to implement the company’s use of the internet.

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Marketing Management: In what ways can the company benefit from a website
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