1. In the context of consumer choice, which of the following statements is true?
a. Consumers do not tend to consider the products that are carried by a particular store.
b. Store image does not play any role in consumer choice.
c. The location of a store does not play any role in consumer choice.
d. Consumers have gradually become less brand-loyal and more store-loy
2. Marketers use _____ to assess consumers' choice criteria.
a. just noticeable difference b. attribute correlation c. affect-based evaluation d. conjoint analysis