1. In single business companies, corporate strategies are important because:
1) Corporate strategies identify the vision of the company.
2) Corporate strategies unify the operations for all business segments.
3) Corporate strategies help with efficiencies in functional areas.
4) Single business strategies do not include corporate strategies are they are not diversified into multiple businesses
2. If you were in senior leadership and presenting strategic options for growth, which strategy would you recommend?
1) Maintain the current portfolio as is but initiate more profit requirements from all units
2) Acquire a new organization that would support the entertainment goals more completely
3) Divest Interactive Media due to financial performance
4) Divest Consumer Products due to financial performance
3. If Starbucks expands its purchasing and procurement options to buy more coffee and creamer supplies in volume from fewer suppliers, this would be an example of?
1) Resource fit
2) Economies of Scale
3) Corporate restructuring
4) None of the above