1. In order to increase consumers’ confidence in the quality of goods, sellers often
a. offer warranties.
b. advocate their experience in business.
c. franchise their products.
d. all of the above
2. Fraudulent behavior is most likely to occur in the sale of
a. search goods.
b. experience goods.
c. credence goods.
d. all of the above.
3. Advertising serves to __________ from additional search.
a. decrease MB
b. increase MB
c. increase MC
d. decrease MC