In an eight to ten page paper (excluding the title and reference pages), conduct a strategic analysis of a publicly traded resort facility. You need to address the following items in your paper:
- Provide a description of the chosen resort.
- Discuss the resort's target market and evaluate its effectiveness in reaching this segment.
- Review at least two of the major amenities and/or programs the resort offers and explain whether or not they are appropriate for the target market identified.
- Review the financial statements for this resort and provide an analysis of at least two strengths and two weaknesses in its performance.
- Explain whether or not you would buy stock in this resort.
- Offer recommendations for improving the resort's amenities, programs, and overall financial performance.
Support your work with at least four scholarly sources, in addition to the textbook. Your paper must be formatted according to APA style guidelines. The Mergent database, offered by the Ashford University Library, is a good place to start when locating the necessary company information.