In an effort to convince customer prospects that the, Operation Management

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In an effort to convince customer prospects that the

In an effort to convince customer prospects that the product being offered has the correct / appropriate bundle of benefits to meet their respective end-user needs, marketers employ ______________________________ & _____________________________.

Positioning Strategies & Tactics.

Perceptual Means & Tactics.

Conventional Wisdom & Common Sense.

Common Sense & Customer Indicators.

Transactional Motivation & Perceptions.

Convoluted Logic & Direct Positioning.

Symbiotic Tactics & Common Sense.

Indicators & Correlations.

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Operation Management: In an effort to convince customer prospects that the

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