In a society that says its trying to achieve gender


- The text says one's family is the most important external influence on consumer behavior. Do you agree or disagree? Why? If you disagree, what's first? If you agree what do you believe is second? Why?

- The text presents its version of Maslow's Hierarchy of Needs. Pick a level and tell how an organization with a marketing orientation could use this hierarchy to design appropriate marketing mix components.

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