Q 1- Based on the goal expressed by Steve Yankovich, which stage of the consumer decision-making process is ebay trying to influence? How are they doing so?
Q2- Some firms believe customers who are not profitable should be "fired" (although they might not use that word). Should businesses be allowed to do this?
- Customer databases aren't about providing better service--they're about milking more profits from customers. Comment.
- Should people really worry about the amount of data companies collect about them? Why or why not?
- Will CRM be equally successful in all countries? I especially want those of you who have lived in other nations to give us input from those places.
- Visit the Upromise website. Read how people who enroll earn money to help pay for college based on what they buy. Surf around a little--particularly check out the way groceries can contribute. Comment on the database and the information it holds on Upromise members.
- Did anything you learned in these chapters surprise you? How? Why?