Importance of purchase intent scales in marketing research, Marketing Research

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Importance of purchase intent scales in marketing research

Assignment:

Develop a purchase intent scale for students eating at the university’s cafeteria. How might the reliability and validity of this scale be measured? Why do you think purchase intent scales are so popular in commercial marketing research?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Importance of purchase intent scales in marketing research

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