Problem: The solution is comprised of an essay (over 1000 words) describing in detail the impact of socio-economic position has on motivating consumer purchasing. It goes on to identify challenges faced by marketers as they attempt to define target markets and if it is necessary to tweak marketing plans so the target market is clearly defined.
The solutions answers the following questions
What impact does your socio-economic position have insofar as motivating your consumer buying decisions?
What are some of the challenges faced by marketers as they attempt to define their target markets? How necessary is it to "fine-tune" your Marketing Plan so that your target market is clearly defined and measurable?
1,500 to 1,800 words.