Imagine that you are trying to receive a promotion at your first job after graduating from University of Idaho. You see an opportunity to further your company’s ability to increase its market share by changing the brand. First, pick an aspect of the brand you want to adjust (e.g., name, logo, slogan, etc.). Next, how would you go about researching the change to the brand you believe will benefit the company? Hint: consider discussing aspects of the stages of marketing research; also, make sure to elaborate what you might do and consider at the various stages.