Question: 1. What does an effective communications strategy require?
2. Describe the needs that the following items might satisfy and the total cost to the consumer of obtaining the benefits of the total product.
a) Digital video recorder (e.g., TiVo)
b) Lasik eye surgery
c) Motorcycle
d) SUV
3. Jason is planning a business trip to Japan, and it is his first time doing business in that country Discuss some value differences between Japanese culture and American culture that arc most relevant to him in a business meeting situation.
4. What are the implications of guanxi for a Western firm entering the Chinese market?
5. What are some of the major marketing implications of the changing role of women?