Homework: Marketing Plan Analysis and Presentation
1) Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannel).
2) Discuss possible channel conflicts.
3) What forms of advertising and promotion does the company use? What role does personal selling fulfill for the company?
4) What forms of media does the company use? Describe the media mix.
5) Illustrate the messages the company currently uses.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.