Question: 1. Illustrate how the reference group concept may apply in practice by explaining how you person-ally are influenced by some reference group for some product. What are the implications of such behavior for marketing managers?
2. Give two examples of recent purchases where the specific purchase situation influenced your purchase decision. Briefly explain how your decision was affected.
3. Give an example of a recent purchase in which you used extensive problem solving. What sources of information did you use in making the decision?