Question: 1. Explain how industry sales and industry profits behave over the product life cycle.
2. Cite two examples of products that you feel are currently in each of the product life-cycle stages. Consider services as well as physical goods.
3. Explain how you might reach different conclusions about the correct product life-cycle stage(s) in the worldwide automobile market.
4. Explain why individual brands may not follow the product life-cycle pattern. Give an example of a new brand that is not entering the life cycle at the market introduction stage.