For problem 15-63, suppose that the chief executive officer may hire a consulting firm for a fee of $725,000. The consulting firm will advise the CEO about the possibility of success of the merger. This consulting firm is known to have correctly predicted the outcomes of 89% of all successful mergers and the outcomes of 97% of all unsuccessful ones. What is the optimal decision?
Problem 15-63
A company is considering merging with a smaller firm in a related industry. The company's chief executive officer believes that the merger has a 0.55 probability of success. If the merger is successful, the company stands to gain in the next 2 years $5 million with probability 0.2; $6 million with probability 0.3; $7 million with probability 0.3; and $8 million with probability 0.2. If the attempted merger should fail, the company stands to lose $2 million (due to loss of public goodwill) over the next 2 years with probability 0.5 and to lose $3 million over this period with probability 0.5. Should the merger be attempted? Explain.