Question 1) As noted in the text, when considering which variables to include in a model, "an almost infinite number of extraneous variables exist" (Cooper & Schindler, 2006, p. 41). Discuss techniques for identifying variables in a problem at your business and what types of variables are dismissed as extraneous.
Cooper, D., & Schindler, P. (2006). Business Research Methods (9th ed.). New york, NY: McGraw-Hill Irwin.
Question 2) George Box is credited with the quote "All models are wrong, but some are useful."
Discuss how this observation should be considered when building a research plan. How might it impact the level of detail you include in your plan?
Question 3) As area sales manager for a company manufacturing and marketing a new weight loss drug, you have been assigned the responsibility of conducting a research study to estimate the sales potential of the drug in the US market.
Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher?