Moreover, around 20 questionnaires have to be done/invented, and answered. Questions should be related to people who are coming to Expo Milan 2015. According to the answers, charts and tables should be made.
Everything is clearly defined on the paper with instructions.
Answer to question A) Top 5 nationalities should be Australia, Belgium and China. And you can add two more.
Here is the source.
https://www.thisisitaly-panorama.com/education/expo-2015-milan-studies-how-to-host-visitors-from-all-over-the-world/
Market research as an applied field, should help firms deal with tangible and identifiable marketing problems or opportunities. The current assignment aims at firming up research concepts and tools by applying the latter to market related problem solving tasks. Consequently, the assignment will provide students with an opportunity to demonstrate a well-rounded comprehension of the multiple issues related to problem solving through market research rigour.
Description of the Assignment:
The current Italian government is determined to successfully put up a stunning World Fair called “Expo 2015” which will be held in Milan, next May 2015.
As the success of the Expo will hinge on the arrival of millions of tourists from all over the world over an extended period of time, your project will be geared to identifying key attributes of a touristic product (core, fair participation, augmented which includes other attributes you will define) which will guarantee a high level of satisfaction on the part of foreign nationals. You will be able to tap into the likes of your fellow students to develop a panel of foreigners which will resemble the tastes and demands of yet other foreigners. You will use non statistical sampling and theoretical saturation to establish an adequate sample size.
For all the reasons stated before, you will work on developing
A) a panel of foreigners representing the most active Expo 2015 nationalities (top 5) AT LEAST 20.
B) definition of core and augmented product attributes for one main target segment.
C) top five Italian venues (i.e. Vatican and Colosseum in Rome, Venice, as indicated through your research results)
D) ethical issues related to the data collection and solutions you worked out…
E) an indication on how you assure for reliability and validity of the research design.
The student must identify his/her own research problem (with Lecturer approval), describe and discuss the overall seven-step research process in practical terms, and actually conduct his/her own mini-research project, starting with problem formulation and including secondary research and primary research from the research briefing to actual data collection, hypothesis, research design, data analysis and final research report.
This is an academic piece of work: your case report is expected to link theory and practice. You should take care to ensure that the work you submit has a high standard of presentation. You must acknowledge all sources of information and evidence using the Harvard Referencing System. The report will count for 75% of the final grade given for the Market Research course.
Format:
The case report is expected to consist of approximately 2,000 words in total not counting tables or inserts, introduction and conclusions. The report should be prepared as a neatly typed Word document (Times New Roman, 12 points), with double spacing and page numbering. Tables or data taken from other sources may be included in one or more Appendices. All sources must be referenced in the text and a full list of references (including visited websites) must be provided, in compliance with the Harvard Referencing System.