1. What is your assessment of JetBlue’s financial performance during fiscal years 2003-2007? Use the various financial ratios available in Module 2 to guide your assessment of the company’s financial statements. The purpose of this assignment is to assess your Accounting ability, and it will be scored, based on these criteria, using the Critical Reasoning rubric. Does the company’s recent financial performance support the board’s decision to replace top management?
2. Do the strategy and changes to operating practices initiated in 2008 seem well-matched to industry conditions and the company’s internal situation? What recommendations would you make to help speed JetBlue’s turnaround and revive its growth in revenues and earnings?