Problem 1: Discuss the importance of the appearance and functionality of a service company's Web site?
Problem 2: Coca-Cola have released a new drink called "The Banana Coke Drink." The benefit is it tastes like regular coke but has 40% potassium to give you more energy throughout the day (equivalent to a Red Bull). In order to launch this product in Australia, they have placed Happy vending machines across all universities in all states for a period of 3 weeks. The Happy vending machines will randomly spit out gifts with the Banana Coke logo, and other merchandise gifts. The idea is to stir a buzz.
Identify which method of promotion is being used here by Coca Cola and briefly outline what Coca Cola's target market may be in using this promotion.
Recommend one other promotion method that would help Coca Cola launch this product effectively and explain why.