Problem
A. Discuss the level of consumer involvement to support your step-by-step process?
B. An application of the Contextual Influences mainly physical surroundings, social surroundings, temporal and antecedent states categories as described in Chapter 10. Explain their influences in the of decision-making process
C. The EKB model of consumer decision-making
D. Identify two useful insights about the consumer that were gained by examining their decision-making process and explain their implications for the organization.